LYCRA® Brand to Showcase Sustainable Stretch Innovation at Kingpins Amsterdam
LYCRA® T400® with EcoMade Technology Adds Sustainability to Denim
WILMINGTON, Del. – INVISTA, owner of the LYCRA® brand, has launched a new version of its popular LYCRA® T400® fibre with enhanced sustainability. LYCRA® T400® fibre with EcoMade technology is made in part from a combination of recycled materials such as PET bottles diverted from landfills, and renewable plant-based materials. This innovation will appeal to members of the apparel value chain interested in developing more sustainable denim and wovens collections.
The original LYCRA® T400® fibre is the building block for a number of the brand’s popular stretch denim concepts including LYCRA® dualFX®, LYCRA® XFIT, and LYCRA® TOUGH MAX™ technologies. LYCRA® T400® EcoMade fibre offers the same benefits of lasting comfort, fit and performance as the original, but with the value-added offer of sustainability.
“We’re excited to introduce LYCRA® T400® EcoMade technology to show visitors,” said Jean Hegedus, INVISTA Global Denim Director. “It can be paired with sustainable rigid fibre offerings such as BCI cotton, TENCEL™ lyocell, or others, so brands and retailers can amplify their eco-friendly message to consumers.”
Visitors to Kingpins are invited to attend a free seminar presented by Ms. Hegedus on Wednesday, April 18 at 1:30 pm. “High Stretch, Low Stretch, Bi-Stretch, Go stretch” offers a framework for evaluating different LYCRA® fibre innovations for denim. It will help brands and retailers select the best stretch fabrics for the types of jeans they’re designing.
To learn more about LYCRA® fibre with EcoMade technology and other cutting-edge INVISTA innovations for denim, visit www.connect.LYCRA.com, or the brand’s booth at Kingpins Amsterdam.
Photo Caption: (L to R) Jeans containing LYCRA® T400® EcoMade fiber from Prosperity, Soorty and Arvind. LYCRA® T400® fiber is made in part from recycled PET. Also shown with the jeans are the flakes, chips and fiber.
Kingpins Amsterdam, which is co-sponsored by the LYCRA® brand, takes place 18-19 April 2018 at Westergasfabriek, Gashouder Building, Klönneplein 1, 1014 DD Amsterdam, Netherlands. Admission to the KINGPINS show is by invitation only. Additional show information is available online at http://www.kingpinsshow.com/amsterdam.
With leading brands including LYCRA®, COOLMAX®, THERMOLITE®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibres. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.